Act-On vs Marketo Engage
An independent, side-by-side comparison of two Marketing Automation providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Act-On vs Marketo Engage at a glance
Editorial sub-scores are RankedVendors estimates.
| Act-On | Marketo Engage | |
|---|---|---|
| Overall score | 82/100 | 91/100 ✓ |
| Tier | Premium | Elite |
| Capability (editorial) | 83 | 93 ✓ |
| Ease of use (editorial) | 80 | 87 ✓ |
| Value (editorial) | 80 | 92 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Marketo Engage is the higher-ranked of the two on RankedVendors (91/100 vs 82/100), but both are credible Marketing Automation options. Act-On fits small business, mid-market, enterprise; Marketo Engage fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Act-On
Act-On automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read Act-On reviewMarketo Engage
Marketo Engage automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read Marketo Engage reviewAct-On vs Marketo Engage — FAQ
Is Act-On better than Marketo Engage?
On RankedVendors, Marketo Engage scores 91/100 versus Act-On's 82/100, so Marketo Engage ranks higher overall in Marketing Automation. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Act-On and Marketo Engage?
Act-On automates multi-channel campaigns and lead nurturing. Marketo Engage automates multi-channel campaigns and lead nurturing. Both compete in Marketing Automation; compare their strengths and best-fit company sizes above.
Which is better value, Act-On or Marketo Engage?
Our editorial value scores put Act-On at 80/100 and Marketo Engage at 92/100. Act-On is Quote-based; Marketo Engage is Quote-based. Request quotes from both to compare against your scale.