Campaign Monitor vs HubSpot Marketing Hub
An independent, side-by-side comparison of two Marketing Automation providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Campaign Monitor vs HubSpot Marketing Hub at a glance
Editorial sub-scores are RankedVendors estimates.
| Campaign Monitor | HubSpot Marketing Hub | |
|---|---|---|
| Overall score | 80/100 | 92/100 ✓ |
| Tier | Premium | Elite |
| Capability (editorial) | 79 | 90 ✓ |
| Ease of use (editorial) | 76 | 92 ✓ |
| Value (editorial) | 77 | 93 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
HubSpot Marketing Hub is the higher-ranked of the two on RankedVendors (92/100 vs 80/100), but both are credible Marketing Automation options. Campaign Monitor fits small business, mid-market, enterprise; HubSpot Marketing Hub fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Campaign Monitor
Campaign Monitor automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read Campaign Monitor reviewHubSpot Marketing Hub
HubSpot Marketing Hub automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read HubSpot Marketing Hub reviewCampaign Monitor vs HubSpot Marketing Hub — FAQ
Is Campaign Monitor better than HubSpot Marketing Hub?
On RankedVendors, HubSpot Marketing Hub scores 92/100 versus Campaign Monitor's 80/100, so HubSpot Marketing Hub ranks higher overall in Marketing Automation. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Campaign Monitor and HubSpot Marketing Hub?
Campaign Monitor automates multi-channel campaigns and lead nurturing. HubSpot Marketing Hub automates multi-channel campaigns and lead nurturing. Both compete in Marketing Automation; compare their strengths and best-fit company sizes above.
Which is better value, Campaign Monitor or HubSpot Marketing Hub?
Our editorial value scores put Campaign Monitor at 77/100 and HubSpot Marketing Hub at 93/100. Campaign Monitor is Quote-based; HubSpot Marketing Hub is Quote-based. Request quotes from both to compare against your scale.