Constant Contact vs Klaviyo
An independent, side-by-side comparison of two Marketing Automation providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Constant Contact vs Klaviyo at a glance
Editorial sub-scores are RankedVendors estimates.
| Constant Contact | Klaviyo | |
|---|---|---|
| Overall score | 81/100 | 89/100 ✓ |
| Tier | Premium | Elite |
| Capability (editorial) | 81 | 91 ✓ |
| Ease of use (editorial) | 80 | 90 ✓ |
| Value (editorial) | 77 | 87 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Klaviyo is the higher-ranked of the two on RankedVendors (89/100 vs 81/100), but both are credible Marketing Automation options. Constant Contact fits small business, mid-market, enterprise; Klaviyo fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Constant Contact
Constant Contact automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read Constant Contact reviewKlaviyo
Klaviyo automates multi-channel campaigns and lead nurturing.
Best for: Small business, Mid-market, Enterprise
Read Klaviyo reviewConstant Contact vs Klaviyo — FAQ
Is Constant Contact better than Klaviyo?
On RankedVendors, Klaviyo scores 89/100 versus Constant Contact's 81/100, so Klaviyo ranks higher overall in Marketing Automation. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Constant Contact and Klaviyo?
Constant Contact automates multi-channel campaigns and lead nurturing. Klaviyo automates multi-channel campaigns and lead nurturing. Both compete in Marketing Automation; compare their strengths and best-fit company sizes above.
Which is better value, Constant Contact or Klaviyo?
Our editorial value scores put Constant Contact at 77/100 and Klaviyo at 87/100. Constant Contact is Quote-based; Klaviyo is Quote-based. Request quotes from both to compare against your scale.