HubSpot vs Mailchimp
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
HubSpot vs Mailchimp at a glance
Editorial sub-scores are RankedVendors estimates.
Verdict
HubSpot is the higher-ranked of the two on RankedVendors (90/100 vs 88/100), but both are credible Digital Marketing options. HubSpot fits small business, mid-market, enterprise; Mailchimp fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
HubSpot
HubSpot supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read HubSpot reviewMailchimp
Mailchimp supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Mailchimp reviewHubSpot vs Mailchimp — FAQ
Is HubSpot better than Mailchimp?
On RankedVendors, HubSpot scores 90/100 versus Mailchimp's 88/100, so HubSpot ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between HubSpot and Mailchimp?
HubSpot supports SEO, paid media, and growth analytics. Mailchimp supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, HubSpot or Mailchimp?
Our editorial value scores put HubSpot at 89/100 and Mailchimp at 90/100. HubSpot is Quote-based; Mailchimp is Quote-based. Request quotes from both to compare against your scale.