Mailchimp vs HubSpot
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Mailchimp vs HubSpot at a glance
Editorial sub-scores are RankedVendors estimates.
Verdict
HubSpot is the higher-ranked of the two on RankedVendors (90/100 vs 88/100), but both are credible Digital Marketing options. Mailchimp fits small business, mid-market, enterprise; HubSpot fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Mailchimp
Mailchimp supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Mailchimp reviewHubSpot
HubSpot supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read HubSpot reviewMailchimp vs HubSpot — FAQ
Is Mailchimp better than HubSpot?
On RankedVendors, HubSpot scores 90/100 versus Mailchimp's 88/100, so HubSpot ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Mailchimp and HubSpot?
Mailchimp supports SEO, paid media, and growth analytics. HubSpot supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, Mailchimp or HubSpot?
Our editorial value scores put Mailchimp at 90/100 and HubSpot at 89/100. Mailchimp is Quote-based; HubSpot is Quote-based. Request quotes from both to compare against your scale.