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Metricool vs Hootsuite

An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.

Metricool vs Hootsuite at a glance

Editorial sub-scores are RankedVendors estimates.

MetricoolHootsuite
Overall score75/10089/100
TierStandardElite
Capability (editorial)7389
Ease of use (editorial)7087
Value (editorial)7791
Best forSmall business, Mid-market, EnterpriseSmall business, Mid-market, Enterprise
Pricing modelQuote-basedQuote-based
Headquarters
Founded

Verdict

Hootsuite is the higher-ranked of the two on RankedVendors (89/100 vs 75/100), but both are credible Digital Marketing options. Metricool fits small business, mid-market, enterprise; Hootsuite fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.

Where each one stands out

Metricool

Metricool is social media analytics and scheduling.

Best for: Small business, Mid-market, Enterprise

Read Metricool review

Hootsuite

Hootsuite supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Hootsuite review

Metricool vs Hootsuite — FAQ

Is Metricool better than Hootsuite?

On RankedVendors, Hootsuite scores 89/100 versus Metricool's 75/100, so Hootsuite ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.

What is the difference between Metricool and Hootsuite?

Metricool is social media analytics and scheduling. Hootsuite supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.

Which is better value, Metricool or Hootsuite?

Our editorial value scores put Metricool at 77/100 and Hootsuite at 91/100. Metricool is Quote-based; Hootsuite is Quote-based. Request quotes from both to compare against your scale.