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Moz vs Semrush

An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.

Moz vs Semrush at a glance

Editorial sub-scores are RankedVendors estimates.

MozSemrush
Overall score83/10092/100
TierPremierElite
Capability (editorial)8490
Ease of use (editorial)7893
Value (editorial)8093
Best forSmall business, Mid-market, EnterpriseSmall business, Mid-market, Enterprise
Pricing modelQuote-basedQuote-based
Headquarters
Founded

Verdict

Semrush is the higher-ranked of the two on RankedVendors (92/100 vs 83/100), but both are credible Digital Marketing options. Moz fits small business, mid-market, enterprise; Semrush fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.

Where each one stands out

Moz

Moz is SEO software and link analysis.

Best for: Small business, Mid-market, Enterprise

Read Moz review

Semrush

Semrush supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Semrush review

Moz vs Semrush — FAQ

Is Moz better than Semrush?

On RankedVendors, Semrush scores 92/100 versus Moz's 83/100, so Semrush ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.

What is the difference between Moz and Semrush?

Moz is SEO software and link analysis. Semrush supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.

Which is better value, Moz or Semrush?

Our editorial value scores put Moz at 80/100 and Semrush at 93/100. Moz is Quote-based; Semrush is Quote-based. Request quotes from both to compare against your scale.