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Semrush vs Ahrefs

An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.

Semrush vs Ahrefs at a glance

Editorial sub-scores are RankedVendors estimates.

SemrushAhrefs
Overall score92/10091/100
TierEliteElite
Capability (editorial)9090
Ease of use (editorial)9389
Value (editorial)9390
Best forSmall business, Mid-market, EnterpriseSmall business, Mid-market, Enterprise
Pricing modelQuote-basedQuote-based
Headquarters
Founded

Verdict

Semrush is the higher-ranked of the two on RankedVendors (92/100 vs 91/100), but both are credible Digital Marketing options. Semrush fits small business, mid-market, enterprise; Ahrefs fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.

Where each one stands out

Semrush

Semrush supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Semrush review

Ahrefs

Ahrefs supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Ahrefs review

Semrush vs Ahrefs — FAQ

Is Semrush better than Ahrefs?

On RankedVendors, Semrush scores 92/100 versus Ahrefs's 91/100, so Semrush ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.

What is the difference between Semrush and Ahrefs?

Semrush supports SEO, paid media, and growth analytics. Ahrefs supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.

Which is better value, Semrush or Ahrefs?

Our editorial value scores put Semrush at 93/100 and Ahrefs at 90/100. Semrush is Quote-based; Ahrefs is Quote-based. Request quotes from both to compare against your scale.