Sprout Social vs Mailchimp
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Sprout Social vs Mailchimp at a glance
Editorial sub-scores are RankedVendors estimates.
| Sprout Social | Mailchimp | |
|---|---|---|
| Overall score | 79/100 | 88/100 ✓ |
| Tier | Standard | Premium |
| Capability (editorial) | 79 | 87 ✓ |
| Ease of use (editorial) | 75 | 85 ✓ |
| Value (editorial) | 75 | 90 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Mailchimp is the higher-ranked of the two on RankedVendors (88/100 vs 79/100), but both are credible Digital Marketing options. Sprout Social fits small business, mid-market, enterprise; Mailchimp fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Sprout Social
Sprout Social is social media management and analytics.
Best for: Small business, Mid-market, Enterprise
Read Sprout Social reviewMailchimp
Mailchimp supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Mailchimp reviewSprout Social vs Mailchimp — FAQ
Is Sprout Social better than Mailchimp?
On RankedVendors, Mailchimp scores 88/100 versus Sprout Social's 79/100, so Mailchimp ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Sprout Social and Mailchimp?
Sprout Social is social media management and analytics. Mailchimp supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, Sprout Social or Mailchimp?
Our editorial value scores put Sprout Social at 75/100 and Mailchimp at 90/100. Sprout Social is Quote-based; Mailchimp is Quote-based. Request quotes from both to compare against your scale.