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Top 12 Sailthru Alternatives & Competitors (2026)

Considering options beyond Sailthru? Here are the best-ranked marketing automation alternatives for 2026, independently scored and compared.

Why consider an alternative to Sailthru?

Sailthru automates multi-channel campaigns and lead nurturing. It scores 75/100 in our Marketing Automation ranking. Still, the best tool depends on your company size, budget, integrations, and support needs — so it's worth comparing Sailthru against the top alternatives below before deciding.

The best Sailthru alternatives, ranked

  1. #3

    Marketo Engage

    Elite
    91/100
    Capability93/100
    Ease of use87/100
    Value92/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (91 vs 75/100).

    Marketo Engage automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  2. #4

    Pardot

    Elite
    91/100
    Capability91/100
    Ease of use90/100
    Value91/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (91 vs 75/100).

    Pardot automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  3. #5

    ActiveCampaign

    Elite
    90/100
    Capability90/100
    Ease of use87/100
    Value86/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (90 vs 75/100).

    ActiveCampaign automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  4. #6

    Klaviyo

    Elite
    89/100
    Capability91/100
    Ease of use90/100
    Value87/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (89 vs 75/100).

    Klaviyo automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  5. #7

    Brevo

    Elite
    89/100
    Capability90/100
    Ease of use84/100
    Value88/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (89 vs 75/100).

    Brevo automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  6. #8

    Customer.io

    Elite
    88/100
    Capability87/100
    Ease of use84/100
    Value85/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (88 vs 75/100).

    Customer.io automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  7. #9

    Braze

    Premium
    88/100
    Capability89/100
    Ease of use88/100
    Value90/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (88 vs 75/100).

    Braze automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  8. #10

    Iterable

    Premium
    87/100
    Capability86/100
    Ease of use85/100
    Value89/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (87 vs 75/100).

    Iterable automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  9. #11

    Drip

    Premium
    86/100
    Capability84/100
    Ease of use86/100
    Value84/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (86 vs 75/100).

    Drip automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

  10. #12

    Omnisend

    Premium
    86/100
    Capability84/100
    Ease of use87/100
    Value88/100

    Why it's a Sailthru alternative: Ranks higher than Sailthru overall in our Marketing Automation evaluation (86 vs 75/100).

    Omnisend automates multi-channel campaigns and lead nurturing. Assessed on segmentation, deliverability, and CRM sync quality.

See the full Marketing Automation ranking →

Sailthru alternatives — FAQ

What is the best alternative to Sailthru?

HubSpot Marketing is our top-ranked alternative to Sailthru, scoring 92/100 in Marketing Automation. Ranks higher than Sailthru overall in our Marketing Automation evaluation (92 vs 75/100).

Is there a cheaper or free alternative to Sailthru?

Several alternatives below publish transparent pricing — open each profile to compare costs against Sailthru.

Why look for an alternative to Sailthru?

Buyers compare alternatives to Sailthru to find a better fit for their company size, budget, required integrations, or support model. All 12 options below are independently ranked in Marketing Automation.