Apollo.io vs LinkedIn Sales Navigator
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Apollo.io vs LinkedIn Sales Navigator at a glance
Editorial sub-scores are RankedVendors estimates.
| Apollo.io | LinkedIn Sales Navigator | |
|---|---|---|
| Overall score | 91/100 ✓ | 87/100 |
| Tier | Elite | Premier |
| Capability (editorial) | 91 ✓ | 89 |
| Ease of use (editorial) | 88 ✓ | 87 |
| Value (editorial) | 90 ✓ | 83 |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Apollo.io is the higher-ranked of the two on RankedVendors (91/100 vs 87/100), but both are credible Sales Intelligence options. Apollo.io fits small business, mid-market, enterprise; LinkedIn Sales Navigator fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Apollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewLinkedIn Sales Navigator
LinkedIn premium prospecting tool with advanced search and insights.
Best for: Small business, Mid-market, Enterprise
Read LinkedIn Sales Navigator reviewApollo.io vs LinkedIn Sales Navigator — FAQ
Is Apollo.io better than LinkedIn Sales Navigator?
On RankedVendors, Apollo.io scores 91/100 versus LinkedIn Sales Navigator's 87/100, so Apollo.io ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Apollo.io and LinkedIn Sales Navigator?
Apollo.io supplies prospecting data and buying signals. LinkedIn premium prospecting tool with advanced search and insights. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, Apollo.io or LinkedIn Sales Navigator?
Our editorial value scores put Apollo.io at 90/100 and LinkedIn Sales Navigator at 83/100. Apollo.io is Quote-based; LinkedIn Sales Navigator is Quote-based. Request quotes from both to compare against your scale.