Clay vs Apollo.io
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Clay vs Apollo.io at a glance
Editorial sub-scores are RankedVendors estimates.
Verdict
Apollo.io is the higher-ranked of the two on RankedVendors (91/100 vs 71/100), but both are credible Sales Intelligence options. Clay fits small business, mid-market, enterprise; Apollo.io fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Clay
Clay supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Clay reviewApollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewClay vs Apollo.io — FAQ
Is Clay better than Apollo.io?
On RankedVendors, Apollo.io scores 91/100 versus Clay's 71/100, so Apollo.io ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Clay and Apollo.io?
Clay supplies prospecting data and buying signals. Apollo.io supplies prospecting data and buying signals. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, Clay or Apollo.io?
Our editorial value scores put Clay at 67/100 and Apollo.io at 90/100. Clay is Quote-based; Apollo.io is Quote-based. Request quotes from both to compare against your scale.