LinkedIn Sales Navigator vs Apollo.io
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
LinkedIn Sales Navigator vs Apollo.io at a glance
Editorial sub-scores are RankedVendors estimates.
| LinkedIn Sales Navigator | Apollo.io | |
|---|---|---|
| Overall score | 87/100 | 91/100 ✓ |
| Tier | Premier | Elite |
| Capability (editorial) | 89 | 91 ✓ |
| Ease of use (editorial) | 87 | 88 ✓ |
| Value (editorial) | 83 | 90 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Apollo.io is the higher-ranked of the two on RankedVendors (91/100 vs 87/100), but both are credible Sales Intelligence options. LinkedIn Sales Navigator fits small business, mid-market, enterprise; Apollo.io fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
LinkedIn Sales Navigator
LinkedIn premium prospecting tool with advanced search and insights.
Best for: Small business, Mid-market, Enterprise
Read LinkedIn Sales Navigator reviewApollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewLinkedIn Sales Navigator vs Apollo.io — FAQ
Is LinkedIn Sales Navigator better than Apollo.io?
On RankedVendors, Apollo.io scores 91/100 versus LinkedIn Sales Navigator's 87/100, so Apollo.io ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between LinkedIn Sales Navigator and Apollo.io?
LinkedIn premium prospecting tool with advanced search and insights. Apollo.io supplies prospecting data and buying signals. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, LinkedIn Sales Navigator or Apollo.io?
Our editorial value scores put LinkedIn Sales Navigator at 83/100 and Apollo.io at 90/100. LinkedIn Sales Navigator is Quote-based; Apollo.io is Quote-based. Request quotes from both to compare against your scale.