Mattermark vs Apollo.io
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Mattermark vs Apollo.io at a glance
Editorial sub-scores are RankedVendors estimates.
| Mattermark | Apollo.io | |
|---|---|---|
| Overall score | 75/100 | 91/100 ✓ |
| Tier | Standard | Elite |
| Capability (editorial) | 74 | 91 ✓ |
| Ease of use (editorial) | 76 | 88 ✓ |
| Value (editorial) | 72 | 90 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Apollo.io is the higher-ranked of the two on RankedVendors (91/100 vs 75/100), but both are credible Sales Intelligence options. Mattermark fits small business, mid-market, enterprise; Apollo.io fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Mattermark
Mattermark supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Mattermark reviewApollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewMattermark vs Apollo.io — FAQ
Is Mattermark better than Apollo.io?
On RankedVendors, Apollo.io scores 91/100 versus Mattermark's 75/100, so Apollo.io ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Mattermark and Apollo.io?
Mattermark supplies prospecting data and buying signals. Apollo.io supplies prospecting data and buying signals. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, Mattermark or Apollo.io?
Our editorial value scores put Mattermark at 72/100 and Apollo.io at 90/100. Mattermark is Quote-based; Apollo.io is Quote-based. Request quotes from both to compare against your scale.