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HubSpot CRM

CRM Software

Free CRM with powerful sales tools and native marketing automation used by 200,000+ businesses.

Free tierSMB-friendlyAll-in-oneEasy setupElite
91
/100
Overall Score
Elite Tier
Visit HubSpot CRM ↗Compare Vendors

About HubSpot CRM

HubSpot CRM offers a genuinely free core CRM with exceptional usability. Where it shines is the native integration across marketing, sales, and service hubs — making it the best all-in-one platform for growing companies. The free tier is remarkably capable and the upgrade path is gradual and predictable.

Score Breakdown

Product Depth89/100
Customer Satisfaction94/100
Market Presence92/100
Support Quality88/100
Value for Money93/100

Pros

  • Genuinely useful free tier
  • Excellent UX and onboarding
  • Native marketing and sales integration
  • Transparent pricing

Cons

  • Costs scale quickly with contacts
  • Reporting limited on lower tiers
  • Less customizable than Salesforce
  • Some advanced features gated